goodby directs

Jeff Goodby's career spans hundreds of commercials and films for clients like, Budweiser, The National Basketball Association, Hyundai and The California Milk Processor Board (“Got Milk?”). In 2006 he was inducted into the Advertising Hall of Fame, and his directing work has been collected in the permanent collection of the New York Museum of Modern Art.

He is also cofounder and cochairman of Goodby, Silverstein and Partners in San Francisco, the company that Adweek magazine chose as Agency of the Decade in 2010.

GS&P has been Agency of the Year in Advertising Age, Adweek and Creativity magazines several times each and has also been selected and Digital Agency of the Year in Advertising Age, In Business 2.0 and by the One Club of New York. The firm is widely acclaimed for most successfully integrating traditional and digital media arts.

Goodby graduated with honors from Harvard and worked for several years as a political reporter in Boston. He began his advertising career at J. Walter Thompson and was lucky enough to meet the legendary Hal Riney at Ogilvy & Mather, whom he still thinks of as his mentor. It was with Riney that Goodby developed his reverence for surprise, humor, craft and restraint.

Goodby is also a printmaker and illustrator whose work has appeared in Time and Mother Jones. He serves on the boards of the Salvador Dali Museum, the National Audubon Society and the Mathematical Sciences Research Institute.